Course Description

Every parish or town has a story - but are you making the most of yours? This practical session helps councils identify what makes their place distinctive and how to present that story clearly to residents, partners and visitors.

The course explores how local heritage, community assets, visual identity and engagement techniques all contribute to your story. You’ll spend time identifying the key elements of your story, learn how to use those to engage your community and start your action plan to support pride, participation and positive perception of their area.

Participants explore local heritage, community assets, visual identity and engagement techniques, and learn how to use narrative to support pride, participation and positive perception of their area. This course is open to both council officers and councillors.

What’s Included

·        What is local identity?: An overview encompassing heritage, history and identity, and why it can bring out local pride of place.

·        What is your story?: How to identify the people, places, landscape and values to build a strong local narrative for your community.

·        Telling your Story: Delving into some examples of excellent story-telling, and the building of a focussed plan to match the tone, visuals and messaging of your story.

·        Partnerships & Champions: Identifying local champions, and forging strong partnerships with businesses and community stakeholders to boost the reach of your project.

·         Resourcing & Planning: Exploring many funding opportunities from grants to donations and sponsorship, as well as building a realistic plan to share your community’s story